Coaching

Commercial coaching that works inside the real world.

B2B sales coaching built from 25 years of P&L ownership, senior sales leadership and ILM Level 5 coaching practice — not theory handed down from outside. Every engagement starts with a conversation, not a contract.

Individual · 1:1

Commercial Confidence Coaching

£1,950

6-session programme · +VAT

≈ £325 per session

For sales professionals, account managers and commercial contributors who know their product but aren't converting consistently. Practical, direct and focused on changing what you actually do — not just how you think about it.

Format

6 × 60-min sessions, fortnightly over 12 weeks

Best for

Individual contributors, account managers, mid-level commercial roles

Includes

Deal qualification and sales pipeline management
Messaging and positioning
SPIN / MEDDPICC frameworks
Pricing confidence
Between-session accountability
Free diagnostic call

Individual · 1:1 · Senior

Senior Leader Commercial Coaching

£3,750

6-session programme · +VAT

≈ £625 per session

Executive and sales leadership coaching for directors, heads of commercial and senior client leaders carrying real P&L responsibility. Strategic clarity, stronger board presence, cross-functional influence and the commercial confidence to lead — not just manage.

Format

6 × 75–90-min sessions, monthly or fortnightly

Best for

Commercial directors, heads of sales, senior client leaders

Includes

Commercial strategy and P&L ownership
Board presence and narrative
Stakeholder navigation
Cross-functional alignment
Personal commercial positioning
Opening diagnostic included
Optional 360 input

Team · Group

Commercial Team Coaching

from £4,500

per day · +VAT

Scoped to team size and programme length

For sales, marketing, bids or client teams that are pulling in different directions. Builds a shared commercial language, consistent pipeline discipline and the operating rhythm that turns a group of individuals into a commercial team.

Format

3–6 workshops (half or full day) spaced over 3–4 months

Best for

Teams of 4–15 across sales, bids, marketing or client services

Includes

Shared commercial framework
Messaging and go-to-market alignment
Pipeline and CRM discipline
Role clarity across the cycle
Optional 1:1s between sessions
Free scoping call

All engagements start with a free diagnostic conversation. No obligation and no sales pitch — just clarity on whether there's a genuine fit before either of us commits. All prices are +VAT. Multi-person or extended programmes are scoped individually. If you're not sure which level is right, the diagnostic call will tell us.

In their words

“I had the privilege of working under Suzie's leadership, and I can confidently say she is an exceptional leader. Suzie has an incredible ability to think strategically, communicate her vision clearly, and translate it into meaningful operational plans that drive results. She brings a perfect blend of expertise in commercial strategy, marketing, and sales, while also having a unique talent for engaging and inspiring her team.”

Lisa Ings

Bids Manager, Roffey Park Institute

Not sure which is right?

Book a free 30-minute call. We'll work it out together.

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